Greenhaus Named Agency of Record Through 2028
SAN DIEGO and DALLAS – (February 13, 2025) – Greenhaus continues to grow its Texas tourism client roster after being named Integrated Marketing Agency of Record for Visit South Padre Island through 2028. With offices in San Diego and Dallas, the agency was awarded the account after a competitive RFP process designed to select an integrated agency to promote the South Padre Island brand through the greater Southwest as well as across the United States. "Already renowned as a top-tier vacation destination, we are poised to highlight all the elements that make South Padre Island truly 'Texas's Best Beach' to a wider regional and national audience," said Greenhaus CEO Paul Whitbeck.
"Greenhaus has an impressive tourism and hospitality roster. Because of that, paired with the innovative work recently completed for Visit Dallas and other landmark destinations, we were thrilled that they participated in our bid process," said Blake Henry, Visit South Padre Island President and CEO. "Looking forward, we are eager to work collaboratively with the team to share the unique and special attributes that make South Padre Island a great choice for a wide audience," he added.
The comprehensive campaign will encompass overall brand strategy and creative services related to the design and production of all marketing and advertising materials used to promote Visit South Padre Island, including photography and videography, media buying/planning/placement, partnership activations, meetings and groups outreach and analytics. Work will be managed out of Greenhaus' Dallas office and Dallas-based strategic partners KJB Collective and Coulter Group will handle social media and public relations, respectively.
"While technology and AI tools continue to evolve the tourism planning process, one area people still seek is travel inspiration - Creative imagery and brand expressions that ignite passion and desire for what you want out of a trip," said Greenhaus Dallas Brand Director Jay Evans. "South Padre Island and other destinations across the South and beyond offer countless unique opportunities to convey a sense of place and ignite that spark to wander."
The integrated agency team will be working in the coming months to craft brand messaging and creative campaigns for Visit South Padre Island and launching new work later in 2025 and beyond.
About Greenhaus:
Since 2016 Greenhaus has developed or deployed brand campaigns for Visit Dallas, Visit Oceanside, Visit Temecula Valley, Visit Anaheim and the City of Anaheim, Visit Newport Beach, Visit Santa Barbara, Visit Buena Park, Mountainside at Northstar (Lake Tahoe), the Orange County Visitors Association, Kukui'ula (Kauai) and the Islands of Tahiti.
Greenhaus' unique blend of experience with placemaking in the tourism and real estate sectors offers the agency a unique position when it comes to examining destinations in a new light. The agency stretches the work beyond a carousel of pretty pictures, instead creating campaigns that illustrate how travelers feel when experiencing a destination.
Founded in 1996, Greenhaus has left its imprint on destinations, communities, resorts and civic entities in 19 states and Mexico. Today, with an impressive roster of clients and a keen sense of branding places for the 21st century, Greenhaus continues to revolutionize the way places are experienced and marketed. Learn more at www.greenhaus.com.
About Visit South Padre Island:
Operating through the City of South Padre Island, Visit South Padre Island is dedicated to promoting the popular tourism destination.
With miles of pristine shoreline and clear emerald water, South Padre Island is Texas' only tropical island paradise. Calm weather and more than 300 days of sunshine make South Padre Island a year-round destination offering a variety of nature tourism attractions, water sports, and activities for the entire family. For more information, visit www.sopadre.com.
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